Derek Hynd interview with Mary Mills at Liquid Salt

"The cor­po­ra­tion shapes surf­ing. The cor­po­ra­tion pays for per­for­mance. The cor­po­ra­tion pushes the mes­sage. The cor­po­ra­tion wins over those who buy the line. Any­one who surfs for them­selves, rides boards from their own space, distances them­selves from as much bull­shit as is pos­si­ble is doing a beau­ti­ful job."  Derek Hynd

Usually that point in the interview would be the signal for name dropping every corporate shaper's tree identity the interviewee can think of.