European Fish Fry 2010

DATE: 25th September 2010

come and share your experience...

One of the most interesting events in the alternative surfboard design calendar is the Fish Fry, this year it will take place on September 25th in Versilia, Italy. The event is open to every inquisitive surfer and every shaper, so you’re bringing your very first board or your 10,000th board your welcome to participate in this annual event.
This event opens a window to the underground surf culture, allowing Italian “afishionados” to spend some time with other like minded surfers from all over Europe and the USA to experiment and share there knowledge, designs and interpretations of the “fish” .

The Fish Fry started in California 2002. The idea was to spread the design and to avoid it getting lost in time. The results have been very positive; the growing interest in the fish design has spread the event overseas to places like Australia, Japan and Europe.

For 30 years, the “Fish” design has fascinated many surfers and artisans because of its shape, performance and feeling transmitted to the surfer. Some surfers consider it a mythic design and for the cultural atmosphere the boards have created transforming it into a cult object.

The Fish Fry gathering will be on 25th September in VERSILIA (TUSCANY NORTHERN COAST), midday BBQ with a couple of trips to the Canary Islands to be drawn among those present offered by friends from Kamalahouse, who have a surfhouse in Fuerteventura.
We are hoping for good weather, there will be an open party on that Saturday Night on the beach near the Fry.
Rich Pavel shaping clinic and fish discussing on 24th Sept, the day before the fry, at OLA SURFBOARDS labs (owner Michele Puliti) in Pietrasanta (LU).
Maremoto Surf festival on the following day (26th sept in Viareggio.
Three days of full immersion. Hoping in a good swell too.

Pro-Shapers who gave indicated they will attend till now:

Michele Puliti - OLA SURFBOARDS (italia)
Marco Rizzo - Dr.ANK SURFBOARDS (italia)
Massimiliano Purchiaroni - KIPU SURFBOARDS (italia)
Riccardo Lapasin Zorzit - COSTA OVEST SURFBOARDS (italia)
Olivier,Cristiano e Piergiorgio - ALAIA RELIGION (italia)
Rob Lion - ROYAL SURFBOARDS (california/uk)
Adrian Phillips - FLUIDJUICE SURFBOARDS (uk)
Paul Smith - GLIDE SURFBOARDS (ireland)
Rich Pavel - RAINBOW SURFBOARDS (california)
Chris Christenson - CHRISTENSON Surfboards (california)
Robin Kegal - GATO HEROI (california)

For further details contact:

or email :

An interesting explaination of The European Fish Fry ITALY 2010 logo :

The playbill depict a young woman with a mural crown: this is the national personification and allegory of Italy, the so called "Italia Turrita".
Italia Turrita hair turning into small coloured "fishes" has been introduced to represent the link with the sea and the fish shape.
The azure used for the background is the national Italian colour in the sports events.

Marco Mazzini from Italy came to this years Alley Fish Fry to share in the day and get a sense of what the day was about. He then stayed for 2 months to enjoy the Gold Coast and Byron Bay waves in his camper van. A great guy who loves his surfing and the person sending me this information to share with you all. Great to see Rich Pavel and Chris Christenson are going to be there along with UK and local shapers.Looking forward to Marco's reports and updates.